TYSON FOODS GLOBAL PRIVACY NOTICE
This Privacy Notice applies to the websites, applications, platforms where it appears, as well as any other points of contact with Tyson Foods.
Maintaining the security of your data is a priority for Tyson Foods, Inc. and its subsidiaries, affiliates, and related entities (collectively, “Tyson Foods,” “we” or “us”). Tyson Foods is committed to being transparent about what data we collect about you and how we use it. This Privacy Notice applies to all users of our websites, applications, platforms, and features (collectively, “Site(s)”), as well as all communication with us or participation in any of our programs or events. We may provide additional privacy notices in connection with certain activities, programs, and offerings. We may also provide “just-in-time” notices that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.
This Privacy Notice applies to Tyson Foods’s information practices for you to understand how personal data is collected through our Sites and how it is used, stored, and disclosed. This Privacy Notice also describes your rights regarding the personal data we hold about you, including how you can exercise those rights.
We are committed to protecting the privacy of minors. To comply with various privacy regulations, at this time, our Sites are not intended to be used by anyone under the age of 18 and are not designed to attract children under the age of 18. Anyone under the age of 18 using our Sites should only do so with participation from a parent or other guardian. If a parent or other guardian becomes aware that his or her child has provided us with information without their consent, the parent or other guardian should contact us at privacy@tyson.com. Tyson Foods will delete such information within a reasonable time.
This Privacy Notice may change from time to time. You should review this Privacy Notice periodically. We will bring any material changes to your attention by posting an updated version.
WHO IS THE CONTROLLER OF YOUR PERSONAL DATA?
WHAT IS PERSONAL DATA?
WHAT PERSONAL DATA DO WE COLLECT AND HOW DO WE USE IT?
HOW DO WE COLLECT YOUR PERSONAL DATA?
HOW DO WE SHARE OR DISCLOSE YOUR PERSONAL DATA?
IS YOUR PERSONAL DATA TRANSFERRED OUTSIDE OF YOUR HOME COUNTRY?
HOW DO WE PROTECT YOUR PERSONAL DATA?
HOW LONG DO WE KEEP YOUR PERSONAL DATA?
HOW CAN YOU EXERCISE YOUR RIGHTS REGARDING YOUR PERSONAL DATA?
ADDITIONAL RIGHTS FOR RESIDENTS OF THE UNITED STATES
HOW CAN YOU CONTACT US?
WHO IS THE CONTROLLER OF YOUR PERSONAL DATA?
Under certain privacy laws, the “Controller” or “Personal Information Processor” of your data is Tyson Foods, Inc. We will only process your personal data according to this Privacy Notice, unless otherwise required by applicable law. We take steps to ensure that the personal data that we collect about you is adequate, relevant, not excessive, and processed for limited purposes.
WHAT IS PERSONAL DATA?
Personal data is information that identifies, relates to, describes, is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, to an identified or identifiable living natural person or household. An ‘identifiable person’ is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, Version July 2025 location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person or other factors that can identify an individual.
WHAT PERSONAL DATA DO WE COLLECT AND HOW DO WE USE IT?
Tyson Foods only processes your personal data as the law allows or requires or according to this Privacy Notice.
We may collect the following categories of personal information that you provide directly when you use our Sites, or otherwise participate in our programs or events. (Please note, not all categories may be collected on every individual):
• Personal Identifiers: such as name, phone number, email address, postal address, signature
• Government Identifiers: such as driver’s license numbers, or other similar government identifier
• Demographic Information: such as gender, age, or date of birth • Financial Information: such as credit or debit card number
• Device Information: such as IP address, device identifier, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers
• Internet or Other Network Activity: such as browsing or search history and information regarding your interactions with our Sites, emails, or advertisements • Geolocation Data: such as if you manually provide location information or enable your mobile device to send us precise location information
• User Content: such as communications from you with us, signing up for the receipt of emails or other preferences data (such as contact preferences or email, SMS or subscription information) and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, complaints, inquiries or information you provide when you participate in a survey, contest or promotion or request information, information you provide when you contact us by phone or email, and other content, chat with an automated virtual agent or live person, create an account on a Site, register for a Tyson Foods brand loyalty program or marketing lists or create an account on one of our Sites)
• Images: such as photograph or video footage, film, tape, reproduction and other images or likenesses that may identify you, including your name, and/or any statements or record of your voice, in part or in whole
• Inferences: the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting a consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
• Health Information: such as reactions, allergies, conditions or diagnoses
Where we request personal information and Sensitive Data from you, you can choose not to provide it to us. However, unless otherwise indicated, the information we request from you may be required to enter into a contract of purchase with you or in order to comply with our legal obligations. Failure to provide it may prevent us from effectively administering our contractual relationship with you and/or complying with our legal obligations, which may mean we are unable to continue your order, purchase, or other engagement.
To comply with privacy laws of Canada, the European Union, the United Kingdom and Thailand, we are providing the following additional details regarding our legal bases for processing your personal data
| Processing Purpose | Categories of Personal Information | Legal Basis for Processing |
| Providing products you have ordered online; processing of orders; invoicing and ensuring delivery; creating, servicing and/or maintaining your subscription, account or loyalty program membership; identifying concerns and assisting with product recommendations; providing real time support via our automated virtual agent and live person chat feature on one of our Sites and maintaining a transcript of the chat | Personal Identifiers Financial Information Geolocation Data User Content Inferences Health Information | To meet our legitimate business interest to provide you with the service you requested with us (e.g. create an account, complete a survey or purchase a product) |
| Managing our customer relationships by regularly updating our existing and potential customer records | Personal Identifiers Government Identifiers Demographic Information Geolocation Data User Content Inferences Health Information | To meet our legitimate business interest to effectively run our business To comply with our legal obligations |
| Ensuring functionality and security of our Sites | Internet or Other Network Activity Device Information | To meet our legitimate business interest to ensure the security and functionality of our online presence and the products we offer |
| Improving our services; communicating with you about products, offers, promotions, benefits and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences; centralizing your personal information in a database managed by a third party on our behalf and append information collected by third parties; enabling and monitoring online communities; administering promotions, loyalty programs and other features, including those that allow you to share personal information; learning more about our users to develop and recommend content that is relevant to their interests; understanding our consumers through data analytics, research, product development and activity trends to develop new features and content to meet consumers’ expectations | Personal Identifiers Demographic Information Device Information Internet or Other Network Activity Geolocation Data User Content Images Inferences Health Information | You have consented to the use of your personal information To ensure we are providing you with Sites, advertising and communications that are working properly and are continually improving for cookies that are essential to the functioning of our Sites, and to keep our Sites safe and secure |
| Publishing and disseminating materials, for public relations, advertising, marketing, and promotions; providing you with information and training on our products, services, and brands; offering access to exclusive content, discounts and other opportunities; administering a sweepstakes, contest or other promotion or a loyalty program; sending information that we think will interest you, which is sometimes personalized based on the information associated with your account; and requesting your feed | Personal Identifiers Images User Content Inferences Health Information | You have consented to the use of your personal information To tailor our marketing communications, understand their effectiveness, and ensure you receive the most relevant experience; to help us better understand your needs and expectations and therefore improve our services, products and brands; to invite you to seminars and events that we organize, manage, or participate in as part of our business activities |
| Publishing reports on Tyson Foods’s environmental, social and governance risks and current and planned sustainability initiatives (but such reports will not include information that would allow a third party to identify any individual from that information) | Demographic Information | To meet our legitimate interest to run our business effectively by understanding employee attrition, engagement, and supporting initiatives and programs For reasons of substantial public interest for Sensitive Data in accordance with relevant law |
| Contributing to scientific, industry, or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information) | Personal Identifiers Demographic Information | To meet our own legitimate interests or those of a third party in creating the report, or where applicable, for reasons of public interest in accordance with relevant law Where the personal data is Sensitive Data, for reasons of substantial public interest in accordance with relevant law |
| Providing third party service providers with statistical, aggregated, or anonymized information about Tyson Foods users | Personal Identifiers Government Identifiers Demographic Information | To the extent any personal data is not anonymized, to meet the legitimate interests of the third-party service provider in improving their products and services provided to Tyson Foods |
| Protecting the security and integrity of our business, processes, and systems, including preventing unauthorized access to our computer and electronic communications systems; preventing malicious software distribution and investigating any suspected security breaches | Device Information | To meet our legitimate business interest to run our business effectively by securing our information, network, applications, and systems Necessary for compliance with our legal obligations |
| Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) | Personal Identifiers Government Identifiers Demographic Information Financial Information Device Information Internet or Other Network Activity Geolocation Data User Content Images Inferences Health Information | Necessary for compliance with our legal obligations to which we are subject and cooperate with regulators and law enforcement bodies To establish, exercise, or defend legal claims |
| Protecting our property and assets | Personal Identifiers Government Identifiers Demographic Information Financial Information Device Information Internet or Other Network Activity Geolocation Data User Content Images Inferences Health Information | Necessary for our own legitimate interests; for compliance with our legal obligations (including employment laws and regulations) and cooperate with regulators and law enforcement bodies With respect to Sensitive Data, to protect your vital interests or those of another person, or for reasons of substantial public interest in accordance with relevant law |
| Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations | Personal Identifiers Government Identifiers Demographic Information Financial Information Device Information Internet or Other Network Activity Geolocation Data User Content Images Inferences Health Information | Necessary for our own legitimate interests in effectively running our business and protecting our systems |
In compliance with applicable law, Tyson Foods may use artificial intelligence (AI) to assist in our processing of information for the purposes described above and may offer products, services and offerings through tools and platforms using AI.
Profiling
As part of certain promotions located within the United States, we may collect personal data about you (i.e. location data, product interest, preferences and other information) that you provide us when you create an account on our platforms. This section only applies when we use automated processing on your personal information to evaluate, analyze, or predict your personal preferences. We centralize this data and analyze it to evaluate and predict your personal preferences and/or interests. Based on our analysis, we send communications and/or content (i.e. digital advertising) tailored to your preferences.
When we send personalized communications or content, we may use some techniques qualified as “profiling” (i.e. any form of automated processing of personal data consisting of using those data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s personal preferences, interests, economic situation, behavior, location, health, reliability, or movements).
You may have the right to access and obtain communication about the decision based on this profiling, including the logic involved and the consequences. You can update and delete your information through your platform account at any time. You also have the right to object to the use of your data for “profiling” in certain circumstances. Please see HOW CAN YOU EXERCISE YOUR RIGHTS REGARDING YOUR PERSONAL DATA? section below.
Depending on your residency, these rights may not apply to pseudonymous data if the information necessary to identify the consumer is kept separately and is subject to controls that prevent access to the information. Pseudonymous data is personal information that can no longer be attributed to a specific individual without the use of additional information, if the additional information is kept separately and is subject measures to ensure that personal information is not attributed to the specific individual.
Data solely retained for data backup or archive purposes is principally excluded from these rights until it is restored to an active system or next accessed or used for a sale, disclosure, or commercial purpose.
HOW DO WE COLLECT YOUR PERSONAL DATA?
Generally, we collect any information you or a member of your household voluntarily share with us directly, through technology on Tyson Foods-owned property or administered on Tyson Foods’s behalf, but we may also collect data from other sources. For example, we may collect the following:
• Information about your browsing or search history from cookies or other tracking technologies to collect and process information about you when you interact with us through our Sites or email
• Location data when you contact us via a mobile device, where you have enabled the option to provide location data
• Conversations with our customer service that may be recorded to improve the quality of our service
• Information from publicly available sources (e.g. news sources and/or from social media platforms)
• Information you provide if you sign up to receive marketing communications or offers from us, otherwise contact us, or participate in a promotion or request information
• Information shared by a third party with whom we partner and you have contacted and authorized the sharing of your information with us for direct marketing or advertising purposes
To find out more, please see our COOKIES POLICY.
To comply with certain United States state privacy laws, we are providing the following additional details regarding the categories of personal data collected within the last twelve (12) months and/or that we reasonably anticipate collecting moving forward.
| Categories of Persoal Information | Categories of Collection Sources | Processing Purpose | |||||||||||||||||||||||||||
| Personal Identifiers | Directly from you, such as individually provided contact information or in response to a contractual obligation From our affiliates Non-affiliated third parties, such as data analytics service providers Customers, in response to a contractual obligation or regulatory audit or investigation and under the cover of confidentiality Through our IT systems and other devices Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law Publicly available sources, as permitted by law, such as social media networks or news sources | Providing products you have ordered online; processing orders; invoicing and ensuring delivery; creating, servicing and/or maintaining your subscription, account or loyalty program membership; identifying concerns and assisting with product recommendations; providing real time support via our automated virtual agent and live person chat feature on one of our Sites and maintaining a transcript of the chat Managing our customer relationships by regularly updating our existing and potential customer records Improving our services; communicating with you about products, offers, promotions, benefits and events and sharing information that may interest you; individualizing our online presence and advertising by taking into account your preferences; centralizing your personal information in a database managed by a third party on our behalf and appending information collected by third parties; enabling and monitoring online communities; administering promotions, loyalty programs and other features, including those that allow you to share personal information; learning more about our users to develop and recommend content that is relevant to their interests; understanding our consumers through data analytics, research, product development and activity trends to develop new features and content to meet consumers’ expectations Publishing materials for public relations, advertising, marketing and promotions; offering access to exclusive content, discounts and other opportunities; administering a sweepstakes, contest or other promotion or a loyalty program; sending information that we think will interest you, which is sometimes personalized based on the information associated with your account; and requesting your feedback, such as through a survey about a new product Contributing to scientific, industry or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information) Providing third party service providers with statistical, aggregated or anonymized information about Tyson Foods users Defending, managing or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, projections, analytics, auditing, monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations | |||||||||||||||||||||||||||
| Government Identifiers | Directly from you, such as individually provided driver’s license information or in response to a contractual obligation Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law | Managing our customer relationships by regularly updating our existing and potential customer records Providing third party service providers with statistical, aggregated, or anonymized information about Tyson Foods users Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations | |||||||||||||||||||||||||||
| Demographic Information | Directly from you, such as individually provided date of birth or in response to a contractual obligation Non-affiliated third parties, such as data analytics service providers Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law | Managing our customer relationships by regularly updating our existing and potential customer records Improving our services; communicating with you about products, offers, promotions, benefits and events and sharing information that may interest you; individualizing our online presence and advertising by taking into account your preferences; centralizing your personal information in a database managed by a third party on our behalf and appending information collected by third parties; enabling and monitoring online communities; administering promotions, loyalty programs and other features, including those that allow you to share personal information; learning more about our users to develop and recommend content that is relevant to their interests; understanding our consumers through data analytics, research, product development and activity trends to develop new features and content to meet consumers’ expectations Publishing materials for public relations, advertising, marketing and promotions; offering access to exclusive content, discounts and other opportunities; administering a sweepstakes, contest or other promotion or a loyalty program; sending information that we think will interest you, which is sometimes personalized based on the information associated with your account; and requesting your feedback, such as through a survey about a new product Publishing reports on Tyson Foods’s environmental, social and governance risks, and current and planned sustainability initiatives (but such reports will not include information that would allow a third party to identify any individual from that information) Contributing to scientific, industry, or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information) Providing third party service providers with statistical, aggregated, or anonymized information about Tyson Foods users Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, projections, analytics, auditing, monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations | |||||||||||||||||||||||||||
| Financial Information | Directly from you, such as individually provided credit or debit card numbers | Providing products you have ordered online; processing orders; invoicing and ensuring delivery; creating, servicing and/or maintaining your subscription, account or loyalty program membership; identifying concerns and assisting with product recommendations; providing real time support via our automated virtual agent and live person chat feature on one of our Sites and maintaining a transcript of the chat Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, projections, analytics, auditing, monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations | |||||||||||||||||||||||||||
| Device Information | Directly from you Through our IT systems and other devices Service providers, such as IT security or monitoring providers or Site analytics providers Cookies and similar technologies Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law | Improving our services; communicating with you about products, offers, promotions, benefits and events and sharing information that may interest you; individualizing our online presence and advertising by taking into account your preferences; centralizing your personal information in a database managed by a third party on our behalf and appending information collected by third parties; enabling and monitoring online communities; administering promotions, loyalty programs and other features, including those that allow you to share personal information; learning more about our users to develop and recommend content that is relevant to their interests; understanding our consumers through data analytics, research, product development and activity trends to develop new features and content to meet consumers’ expectations Publishing materials for public relations, advertising, marketing and promotions; offering access to exclusive content, discounts and other opportunities; administering a sweepstakes, contest or other promotion or a loyalty program; sending information that we think will interest you, which is sometimes personalized based on the information associated with your account; and requesting your feedback, such as through a survey about a new product Protecting the security and integrity of our business, processes, and systems, including preventing unauthorized access to our computer and electronic communications systems; preventing malicious software distribution and investigating any suspected security breaches Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, projections, analytics, auditing, monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations | |||||||||||||||||||||||||||
| Internet or Other Network Activity | Cookies and similar technologies Through our IT systems and other devices Service providers, such as Site analytics providers Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law | Ensuring functionality of our Sites Improving our services; communicating with you about products, offers, promotions, benefits, and events and sharing information that may interest you; individualizing our online presence and advertising by taking into account your preferences; centralizing your personal information in a database managed by a third party on our behalf and appending information collected by third parties; enabling and monitoring online communities; administering promotions, loyalty programs and other features, including those that allow you to share personal information; learning more about our users to develop and recommend content that is relevant to their interests; understanding our consumers through data analytics, research, product development and activity trends to develop new features and content to meet consumers’ expectations Publishing materials for public relations, advertising, marketing and promotions; offering access to exclusive content, discounts and other opportunities; administering a sweepstakes, contest or other promotion or a loyalty program; sending information that we think will interest you, which is sometimes personalized based on the information associated with your account; and requesting your feedback, such as through a survey about a new product Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, projections, analytics, auditing, monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations | |||||||||||||||||||||||||||
| Geolocation Data | Directly from you, such as individually provided delivery address information or enabled sharing of location data from your mobile phone when using an application Through our IT systems and other devices Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law | Providing products you have ordered online; processing orders; invoicing and ensuring delivery; creating, servicing and/or maintaining your subscription, account or loyalty program membership; identifying concerns and assisting with product recommendations; providing real time support via our automated virtual agent and live person chat feature on one of our Sites and maintaining a transcript of the chat Managing our customer relationships by regularly updating our existing and potential customer records Improving our services; communicating with you about products, offers, promotions, benefits, and events and sharing information that may interest you; individualizing our online presence and advertising by taking into account your preferences; centralizing your personal information in a database managed by a third party on our behalf and appending information collected by third parties; enabling and monitoring online communities; administering promotions, loyalty programs and other features, including those that allow you to share personal information; learning more about our users to develop and recommend content that is relevant to their interests; understanding our consumers through data analytics, research, product development and activity trends to develop new features and content to meet consumers’ expectations Publishing materials for public relations, advertising, marketing and promotions; offering access to exclusive content, discounts and other opportunities; administering a sweepstakes, contest or other promotion or a loyalty program; sending information that we think will interest you, which is sometimes personalized based on the information associated with your account; and requesting your feedback, such as through a survey about a new product Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, projections, analytics, auditing, monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations | |||||||||||||||||||||||||||
| User Content | Directly from you, such as individually provided feedback or comment on our Sites or in your participation in a promotion | Providing products you have ordered online; processing orders; invoicing and ensuring delivery; creating, servicing and/or maintaining your subscription, account or loyalty program membership; identifying concerns and assisting with product recommendations; providing real time support via our automated virtual agent and live person chat feature on one of our Sites and maintaining a transcript of the chat Improving our services; communicating with you about products, offers, promotions, benefits and events and sharing information that may interest you; individualizing our online presence and advertising by taking into account your preferences; centralizing your personal information in a database managed by a third party on our behalf and appending information collected by third parties; enabling and monitoring online communities; administering promotions, loyalty programs and other features, including those that allow you to share personal information; learning more about our users to develop and recommend content that is relevant to their interests; understanding our consumers through data analytics, research, product development and activity trends to develop new features and content to meet consumers’ expectations Publishing materials for public relations, advertising, marketing and promotions; offering access to exclusive content, discounts and other opportunities; administering a sweepstakes, contest or other promotion or a loyalty program; sending information that we think will interest you, which is sometimes personalized based on the information associated with your account; and requesting your feedback, such as through a survey about a new product Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies) Protecting our property and assets Supporting internal operational and/or business purposes, such as strategic decisions, research and development, projections, analytics, auditing, monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating o Notice of Financial Incentives/Bona Fide Loyalty Program DisclosureWe may offer incentives, such as a coupon or discount on purchase in exchange for personal information (e.g. email sign-up). We may also offer a loyalty program that will provide certain perks, such as rewards and exclusive offers, as well as other programs like sweepstakes or contests. Each of those incentives or programs may be considered a ‘financial incentive’ or a ‘bona fide loyalty program’ under one or more U.S. state privacy laws. Through participating in these programs, you may provide us with any of the categories of information set forth in this Privacy Notice. We generally do not assign monetary or other value to personal information. If, however, we are required by law to assign such value, we have valued the personal information collected and used as based, in part, on the value of the estimated cost of providing the relevant financial incentive(s) for which the personal information was collected and of consumer trial of new products and sharing future offers tailored to your interest with competitive value. The value is a practical and good-faith effort often involving (i) the categories of personal information collected (e.g., names, email addresses), (ii) the transferability of such personal information for us, (iii) the discounted price offered, (iv) the volume of consumers enrolled in our programs, and (v) the product or service to which the programs, or price or service differences, applies. The disclosure of the value described herein is not intended to waive, nor should be interpreted as a waiver of, our proprietary or business confidential information, including trade secrets, and does not constitute any representation with regard to generally accepted accounting principles or financial accounting standards. Participation in any program is voluntary, and by signing up for one, you consent to the collection, use, and disclosure of personal information about you in connection with a program. If you later wish to withdraw your consent, you can do so by contacting us, or otherwise following the instructions set forth in a specific program’s terms and conditions, if applicable. The categories of personal information collected through our loyalty program that may be sold or processed for online targeted advertising through the use of cookies and similar technologies include identifiers (such as your email address), online activity information (such as IP address, browsing history and other information regarding your interactions with our Sites), and commercial information (such as details about your purchases). Please note that if you choose to opt-out of the sale or sharing of personal information about you, or the use of personal information about you for targeted advertising (where available under U.S. state privacy law), your participation in a program will not be affected and you will continue to receive all the benefits to which you are entitled. If you make a request to delete all personal information about you we maintain (where available under U.S. state privacy law), however, we will no longer be able to provide you any program benefits because we will have no way to tie you to the benefits offered or to contact you regarding them. The categories of third parties that may receive the personal information collected through our loyalty program include, third party service providers; data analytics providers; digital advertising providers; and operating system and/or platform providers. We do not provide the personal information collected through our loyalty program to Data Brokers, as defined by the Colorado Privacy Act. HOW DO WE SHARE OR DISCLOSE YOUR PERSONAL DATA?We may disclose your personal data to the following for the purposes set out in this Privacy Notice:
We may also disclosure personal data to third parties on other lawful grounds, including:
We do not knowingly sell the personal information of minors under 18 years of age. We may make available your personal data to third parties through our use of cookies and other similar technologies on our Sites. We may share or make available online personal information with third parties such as social media platforms or other marketing service companies to optimize our marketing campaigns or to serve you tailored advertisements on other websites and services and across other devices or to help us display ads for our goods and services on third-party sites, and to measure the effectiveness of those ads on such thirds party sites. These companies may use personal information to improve their own products and optimize their own ad targeting systems. For more information, please see Third-Party Links and Social Logins below. We may share within our companies and with certain third parties all categories of personal information, except for government identifiers We may share and transfer your personal data for specific and definite purposes pursuant to the principles of lawfulness, fairness, necessity, and good faith, and share and transfer the personal data to the extent necessary for the specific purposes you are informed of. If we share your personal data with recipients, where appropriate, we may use encryption, anonymization, and other means as necessary and appropriate to ensure your personal data security. Before sharing or transferring your personal data, we will follow and adopt the applicable process and obligations required by the applicable law in respect of the transfer of your personal data If Tyson Foods is sold or disposed of as a going concern, whether by merger, reorganization, sale of assets, or otherwise, or in the event of insolvency, bankruptcy or receivership, any and all personally identifiable information, including your account information may be one of the assets sold or merged in connection with that transaction. Information about you may also need to be disclosed in connection with a commercial transaction where Tyson Foods is seeking financing, investment, support, or funding. In such transactions, personal data will be subject to the promises made in any pre-existing privacy policy in effect when the information was obtained. To comply with certain United States state and Filipino privacy laws, we are providing the following additional details regarding the categories of personal data collected within the last twelve (12) months and/or that we reasonably anticipate collecting moving forward. For residents of Washington and Nevada, this extends to receiving a list of third parties and affiliates (and contact information) with whom we shared or ‘sold’ consumer health data
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